In the main, we will purchase products, and services featured on HomeKit Authority. We also receive “loan units” or samples from manufacturers. Some of these brands will collect them at their cost when we are finished with the product. However, some manufacturers do not collect the device then we will use them in giveaways or to compare to with other products.
We are under no obligation to provide favourable reviews or endorsements of these products. HomeKit Authority maintains full editorial control over the content in our reviews posted. We will only make editorial changes to content if corrected by a company, and we have made a mistake.
In terms of review timeframes, we typically spend a minimum of two weeks, but in most cases more to understand a product and how it works. We will never bow to pressure from brands to release content based on a schedule.
In short, brand blacklisting is when a brand does not work with a content creator because in the past they have spoken bad of that brand or product. We feel this is not ethical and is an attempt to control the message and we against anything other than full transparency.
But to be clear to our readers/viewers and brands because we purchase products featured in our reviews, we do not worry about a brand blacklisting. So, if a brand chooses not to engage with us, then it puts them at a disadvantage as we cannot seek clarity during a review.
Our message is simple to brands, rather than focusing on this practice. Focus your efforts on making great products that content creators like us can praise and consumers can enjoy.
You can read more on the review promise.